I happen to know a thing or two about changing careers… I was made redundant against my own will by a multinational company in huge profit during a world pandemic. 

The fear of reinventing yourself, whether in the same industry or a totally different one, is real! Your once familiar stomping ground is no longer your working environment. You have to be open to learning and being led. Unless you become an entrepreneur, in which case you mostly teach yourself and often even lead yourself. 

I have always adored dogs and more than once considered a career in the dog world. It is still a plan of mine, hopefully in the near future. The business options are endless, especially in a world where a dog is no longer just a pet or a security guard, but increasingly another member of the core family. 

Sam’s story is one that I admire because I was never one to consider braving the elements for a living. Yet that is exactly what he chose to do. And not in a city environment but on the mountains!

Welcome to our Indiana Bones DogBlog!

Sam Zambon

Indiana Bones


Hi, my name is Sam and I’ll tell you a story about how Indiana Bones was created. It’s a story about hope, change, and a bit of luck. So here we go…

I graduated in Mechanical Engineering, but I always knew that it wasn’t my path. In Brazil few people have the opportunity to restart, but I was one of them. My family didn’t have much money, but they spent most of it on our education so that we could have a better life. When I was accepted into a well-renowned university in Brazil, I knew that this was my chance, and I couldn’t go back.

Fifteen years passed and I realized that I was professionally unhappy (I always knew to be honest). I decided that I needed to change my life. I couldn’t live in Brazil anymore because in my mind the corruption in the country would never be fixed. So I moved to Canada, hoping to find my place in the world. One day after working for two more years as an engineer in Vancouver, waking up grumpy every morning because I had to go to work, and not sleeping at night because I was worrying about the work I had to do the next day, I dropped my pen in front of my partner and said, “I can’t do this anymore.”

My partner said, “Do it. The time is now. I’ll be your safety net.” Right at that moment, I had the opportunity that I always wanted – to restart. The fear of learning a new career after 18 years and taking a lower salary weren’t enough to hold me back this time. But what would I do? I was not the kind of person that was born with a very clear gift. I was pretty good at everything but wasn’t fantastic at anything.

One day, I saw a position as a dog walker, and I needed to help my partner with the bills. Vancouver is a shore city with mountains in the background. The mountains are in another city, North Vancouver, but minutes away from Vancouver. I live by the beach and the dog walking position was on the mountains in North Van. On my second training day, I was taken to the middle of the woods with the dogs and I realized that dog walking in that city was much more interesting than my concept of dog walking, which is a walk around the block, in the city, and maybe go to an urban park. This is much healthier! It works the body and mind, helps with socialization, and is the best thing ever! On the spot, I thought about my dog and how much he would like that. And then the idea came to me. What if I bring the dogs from the flat shore area to the mountains? They don’t have the same chance to go to the forest as those dogs right in front of me! And the plan started to form in my mind.

On the following weekend, I sat in front of the computer with one mission – I’ll put this company together. I started studying the law, the requirements, and other companies’ prices and services. Feeling overwhelmed with the amount of information, I decided to start simply and with something easy and fun to do – the website. During its development, the system started asking me questions that I didn’t have the answers to, like what services to offer, what name to use, and what slogan.

One thing I am good at is creating stuff. While writing this, I am asking myself: “Is this my gift? The thing I was looking for? The same as the kid that knows how to draw since they were 2 years old? Hm…” Anyway, I changed the name of dog walking to dog hiking because no one uses dog hiking. It is different and, let’s be honest, much more interesting than dog walking. But then, if I’m not using “walking”, I should have a nice slogan to support the new name. Then the slogan came: “When walking won’t do the trick.” Perfect! It felt right. Now the name of the company. So many names were created. My creative process took me towards movies and adventure, like Lara Croft, James Bond (James Bones was considered – ha), and finally on a pub table having a beer with my partner the name came to me, and I said, “Indiana Bones! Of course, Indiana Bones!” My partner said, “Nah, I’m not sure about this.” I said, “What?!?! This is what this whole thing is about: adventure, dogs, forest and exploration, and the name will be so good to play with in advertisements. People will remember!” Well, he is German, and I’m Brazilian. I’ll stop here – ha.

Anyway, the result was that in less than three months from the original idea, the business was operating; and in one year, I had 150 dogs and three cars running. In the second year, I had 300 dogs and four cars running. I am finally happy and I can sleep at night because I love what I do. That kid without an obvious gift but a little good at everything found his place, a place where he could do a little bit of everything – finance, marketing, projects. Listen to your gut, your body, your mind. They will give you the answer you are seeking. If you have a fear of change, do it with fear. It will be worth it. I promise you. If I, suffering from SAD*, can find happiness and fulfillment as an entrepreneur, then anyone can do it. You thrive when you do what you love. If there is no profession in the world you would like to have, create one; I might’ve been onto something.”



*Social anxiety disorder (SAD), also known as social phobia, is an anxiety disorder characterized by sentiments of fear and anxiety in social situations, causing considerable distress and impairing ability to function in at least some aspects of daily life.[4]: 15  These fears can be triggered by perceived or actual scrutiny from others. Individuals with social anxiety disorder fear negative evaluations from other people.

Physical symptoms often include excessive blushing, excessive sweating, trembling, palpitations, and nausea. Stammering may be present, along with rapid speech.

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